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Posted by / 15-Aug-2017 13:23

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Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.

e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.

Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.

Links were the most commonly posted format, followed by photo content.What can we derive from the best content of the 2017 Valentine’s season?We’re continually watching how brands are taking advantage of Facebook’s favored format, video.The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.

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JDate only posted once, and Bumble posted the most frequently, with 50 posts.